ROI-ify Sales

I am off to Dallas again this week to help with a software sales ROI presentation to the executive team. I was browsing some other ROI sites and found Glenn Clowney’s articles particularly interesting. His articles on the topic are right in line with my experience. Among his findings: 81% of buyers expect vendors to quantify the business value of their product or service, meaning 60% more projects are likely to be approved (Information Week). According to an Ernst & Young study, only 2% of the buyers say vendors are … Continue Reading >