Value of Mobile Apps

I recently worked with an enterprise mobile app vendor that focuses on improving field representative servicing at CPG companies. This offers a good case study in how mobile apps add value in the enterprise. We identified three high-level categories of added value: Efficiency – doing more with the same or less effort. In one implementation, they found that account managers could complete two more visits per day with guidance from mobile apps. Additional Sales – increasing sales by having the right products at the right price at the right stores. … Continue Reading >